3/18/2023 0 Comments Victoria secret lingerie![]() ![]() Beginnings of the Brandįueled by his negative experiences at department stores and underwhelming and frumpy undergarment products from brands like Fruit of the Loom and Hanes, entrepreneur Roy Raymond decided to make a change. The original mission of Victoria’s Secret was centered around the idea of creating a store to make a man comfortable when purchasing women’s lingerie. With undergarment collections like ‘Very Sexy’ and ‘Bombshell’, Victoria’s Secret has created a self-image that’s not shy about its approach: “sex sells.” However, VS’s brand image hasn’t always been focused on sex appeal and directed toward women. L Brands CEO Andrew Meslow said he’s approaching the holidays with caution and expects constraints on store traffic and shipping capacity.Feather wings, crystals, corsets, lace and a lot of skin… These are the first things that come to mind for most people when they think of Victoria’s Secret. ![]() It eliminated about 15 per cent of its corporate staff, or about 850 office jobs, in an effort to save as much as US$400 million per year. Parent L Brands, which also owns Bath & Body Works, is undergoing a cost-cutting push as it weathers economic fallout from the coronavirus pandemic. Sales at Victoria’s Secret fell 14 per cent to US$1.35 billion last quarter but surpassed analysts’ estimates, propped up by an e-commerce business that now makes up 42 per cent of the total. But Mehas and Victoria’s Secret have also come under fire after a letter signed by more than 100 people, including models Christy Turlington Burns and Edie Campbell, said the retailer didn’t protect women from abuse. Longtime marketing chief Ed Razek left last year and the tone of Victoria’s Secret ads started to shift. Mehas, the former president of handbag label Tory Burch, joined Victoria’s Secret in February 2019 to lead a turnaround at the lingerie division, which had become stagnant as its hyper-sexualized image lost luster. The shares fell 1.8 per cent at 10:30 a.m. Stuart Burgdoerfer remains the interim chief of Victoria’s Secret’s overall business, which also includes store operations, e-commerce and other areas. The company also said Laura Miller will take over as chief human resources officer of Victoria’s Secret, while Becky Behringer will be executive vice president of North America store sales and operations and Janie Schaffer will be chief design officer of Victoria’s Secret Lingerie. The company has initiated a second probe into Epstein’s involvement, according to the New York Times. The abrupt change, one of several executive appointments announced Wednesday, comes as Victoria’s Secret tries to restore its image following allegations of sexual misconduct and associations with convicted sex offender Jeffrey Epstein. The company didn’t give a reason for the change, and Victoria’s Secret declined to comment beyond the statement. in 2008, will become chief executive officer of the lingerie operations “effective immediately,” according to a statement Wednesday. Martin Waters, who joined parent L Brands Inc. Victoria’s Secret announced a new head of its lingerie business as the company prepares to separate from sister brand Bath & Body Works, replacing John Mehas less than two years after he took the role. ![]()
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